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As co-founder of AMH&E Marketing Communications and Vice President of Media, Judy has had more than 30 years of experience in account management, media negotiation and purchasing, tradeshow planning and press conference management. Her knowledge of print and electronic media is extensive, and she has an intimate understanding of the business-to-business press rarely equaled in our industry. Judy has extensive knowledge in the strategic selection and purchasing of on-line media to leverage the Internet as channel for content delivery and branding. She understands that effective media buying relies on more than numbers and analysis. While leading her media team through a painstaking and detailed process of research, planning, negotiation and placement, Judy maintains close personal relationships with media reps, editors and publishers in many industries. |
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