Display Advertising Lifts Online Search Activity

According to 12 months of proprietary Specific Media Ad Effectiveness data, by comScore, display advertising significantly lifts Online search activity.

The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers. Chris Vanderhook, COO, Specific Media, said "... unique post-campaign reporting tools show how display campaigns impact search, site visitation and engagement..."