eMail Tops Online Ad Budget Change in '09 |
|
According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies.
80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.
In addition:
• 42.1% chose online display advertising as a strong performer
• 32.8% selected offline media, such as television and print
• 32.1% chose direct mail
• 22.9% selected social media
• 9.2% chose mobile marketing
Anticipated Online Advertising Budget
|
||||
Media |
Expected Change | |||
| Reduce | Stagnant | Increase | Unsure | |
Display |
21.9% | 33.8% | 23.6% | 21.1% |
Email |
5.7% | 23.0% | 58.5% | 13.2% |
Search |
3.6% | 28.2% | 54.4% | 13.9% |
Social media |
5.7% | 24.3% | 43.9% | 26.5% |
Direct mail |
25.6% | 31.2% | 14.1% | 29.1% |
Offline media |
34.9% | 24.6% | 13.8% | 27.2% |
Source: IPSOS Marketing & Media Survey, January 2009
RSS FEED
FACEBOOK
TWITTER
