Generating targeted blog traffic = inbound new business leads |
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Prospective customers all have a desire to work with someone they know, like and trust.
A company blog is a great platform to do just that. It should be the “gateway” to your company.
If the idea of starting a company blog finds you consumed with “how” or “when” or “what to write about”
then the following short list of blog post ideas may help get you started:
- Make a list of the top ten blogs of importance to your target audience
- Conduct your own survey/poll and write a post about the results
- Provide your comments and links to industry articles that would be helpful to your target audience
- Report from a conference, seminar or trade show
- Analyze the current climate in your target groups industry
- Invite an industry leader to write a guest post
- Discuss industry associations
- Provide a list of Twitter accounts your audience should be following
- Create charts and graphs highlighting important facts of relevance to your audience
- Write about things that will provide professional enrichment
- Highlight current trends
- Write a series of postsWrite a rebuttal post
- Highlight your “signature” posts. The posts you want everyone to read
- Highlight current trends
- Ask your audience for feedback how you can be a better help to them
- Tell how to do something more efficiently or affordably
- Write a post about time management tips
- Review books of interest that are a help to you and share with your readers


