The Need
Bystronic, a leading manufacturer of laser cutting systems, recently branched into press brake systems. Bystronic needed to promote their new line of technology in a very competitive market.

The Solution
An aggressive, 18-month public relations campaign was rolled out. The initiative combined press releases, technical articles, case studies and a press conference at an industry tradeshow. Product ads were also run in key publications.

The Result
Bystronic quickly became a recognized leader in press brake technology in little over one year.

• Corporate Ads
• Product Ads
• CD Mailer
• Newsletter
• Feature Story
• Brochure