How To Tackle A Virtual Trade Show
Trade shows are an expensive but necessary part of doing business for David Appelbaum, senior vice president of marketing for BigFix, an Emeryville, Calif.-based information-technology security software maker.
"In the tech industry, you have to participate in trade shows to generate new leads," says Appelbaum. "The problem is the uneven playing field for small and medium businesses. Bigger firms with a lot of money... [read
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