The Need
Heineken needed to reach its distributors and retailers in a way that positioned them as a progressive, concerned company with a vested interest in the success of their channel partners.

The Solution
We created an edgy, fun-to-read internal communications newsletter that utilized photos and news from actual retail shops as well as recent legislature that would impact their industry.

The Result
It was a huge success! Retailers and distributors actually enjoyed reading the newsletter so much that they began asking for it at the beginning of every month.

• Newsletters