Profile for German American Chamber Magazine “Trade”
April 2004

Bridging the gap -- helping German companies market themselves successfully in North America

AMH&E Marketing Communications helps foreign companies successfully market their goods and services in North America. Utilizing its unique mix of German heritage, bi-lingual capability and 30 years of marketing experience, AMH&E supports their client’s growth by effectively closing the marketing gap that exists between Europe and the United States.

Since 1973, AMH&E Marketing Communications has helped international companies introduce their products and services to the North American market.  The agency’s unique background and understanding of European ideals –the president and founder was born and raised in Germany— helps in reformulating clients’ European marketing ideologies and approaches into something more suitable for the American market.  “A critical factor in creating successful international campaigns,” says Hesso Bellem, President of AMH&E, “is to clearly maintain our client’s corporate identity and yet present their message in a clever manner that appeals to Americans. A message that sells in Germany or in Europe, for example, is not necessarily something to which Americans will relate.”  From ad concepts and copy translations to graphic design, the key to AMH&E’s success has always been agency-client teamwork and the ability to understand and find a balance between cultural and ideological differences that may exist. 

With AMH&E, clients benefit not only from a mixed cultural heritage but from 30 years of experience in public relations, marketing, advertising and design.  As your single source marketing solutions provider, AMH&E stands firm on its promise to deliver clear and effective marketing that is both consistent with the client’s corporate identity and is  yet readily appealing to its target market. AMH&E’s Marketing Strategist, Bill Coleman, states, “One of the biggest challenges in representing a US division of a European company is maintaining the corporate standards of the parent company. We must constantly balance the corporate identity with the need for marketing success within the US market.”

Unwavering commitment to their clients, as well as their clients’ goals and needs, is an AMH&E cornerstone.  The agency’s belief that each account be supervised by a partner who is industry savvy, or experienced in the services required by that particular client,   adds another highly focused dimension to account service.  

To learn how AMH&E can help your company market itself better, or to preview a sampling of what they have done for others, please call 888-296-9932 or email marketing@amhe.com. You may also visit them on the web at www.amhe.com.