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Internet Marketing

A lower cost per lead, an easy way to pinpoint your target market and the ability to better monitor your marketing results… these are just a few of the benefits of marketing on the Internet.

In fact, Internet advertising has outstripped traditional advertising growth by doubling in the last four years (most other advertising dollars have shrunk).

The interactive nature of the Internet, which allows and elicits a rapid response from your audience, gives this media a unique advantage. It has a broader scope, Internet marketing does not simply mean website development, banner advertisements and email blasts. It has come to mean an integrated approach to any well-rounded campaign. Yet, for all its advantages, Internet marketing requires a comprehensive strategy to be truly successful.

The Internet is ever-changing, and your marketing efforts require constant monitoring: what worked one year ago, or even one month ago, may not work today.

Here are some of the new media channels and functions we recommend:

Analytics (of visitor’s activities): Before any Internet marketing campaign begins, an analysis of your website statistics should be done to determine what viewers are doing throughout your site: where, when, how, and how long. This information will be helpful to keep your marketing efforts effective and alive.

Conduct Internet Surveys: To learn about your customers and their perceptions, and your competitors, Internet surveys should be considered. They will help steer your marketing efforts and are a good investment for targeting your market and your messaging.

Search Engine Optimization: SEO is the process by which you can improve your website's organic ranking on search engines. After an in-depth analysis is conducted, targeted content and subject specific landing pages are generated to increase visibility, traffic and cross-linking.

Keyword Buying: Pay-per-click (PPC) search engine advertising allows you to quickly leverage search engines with the use of proper analytics and SEO, organic listings on search engines can, over time outperform paid clicks measurably. We instruct our clients to start with PPC advertising to achieve quick results while the SEO is being developed, and over time as the organic rankings improve you can think about reducing or discontinuing the PPC advertising. Our approach ensures that our clients have the best foothold they need to generate the greatest success.

Banner Ad Program: Creatively executed and placed on vertical and targeted websites, a banner ad program can be a fresh way to connect to your target audience and generate leads. By blending creative copy with a unique call to action we generate the best results for our clients.

Vertical Portals/Directories: Listing your website on market and industry specific websites and portals provides your target audience easy accessibility to information about your company. Vertical portals/directories' sole purpose is to be a gateway to information related to a particular industry such as health care, manufacturing, automotive, etc.

E-mail Marketing Campaigns: Email marketing is one of many powerful tools in marketing: it's affordable, direct and highly effective in targeting the right audience. It is also one of the best tools to use to keep a customer engaged between sales. Some say email marketing has lost its glamour due to spam filters, but it's still a preferred choice by prospects and customers to hear from you.

Customized Personalized Mailings with a URL (PURL): Unique, persuasive and effective, direct variable mailings — when creatively executed — can be an effective marketing tool. When a mailer is created with a unique customized selling proposition or call to action in combination with a personalized URL (PURL) the rate of response is far higher than that of traditional mailings.

Social Marketing: (blogs, podcasts, RSS feeds, webinars, social networks) Building and maintaining a social marketing campaign by using social networks like LinkedIn, Facebook, Twitter in combination with a blog and other social media is essential to building awareness and generating traffic to your site. Social media is an ongoing process and its results are exponentially tied to the success of your Internet marketing program.

Mobile Web Marketing: This fast growing media is quickly taking over cell phones and PDAs around the country, using push technology to find its intended customers on the go with coupons, messages and ads, that can be displayed when the intended customer reaches the proximity of the location.