Media Planning

We plan. We buy. We measure. We deliver.

We look to turn your media dollars into sales dollars. At AMH&E, we look at your industry and your competitors to see what they are doing and analyze what generates the greatest sales results. We research your target market’s greatest media draw, carefully selecting vehicles that will deliver the greatest ROI, dollar for dollar.

• Media research
• Media planning
• Media buying
• Nationwide media placement
• List procurement to synchronize advertising, Internet and direct mail initiative
• Ad readership studies

As perhaps the most cost effective way to reach the people you want to reach, the Internet can play an integral role in your well-rounded media program. That is why we continually monitor hot marketing spots on the web… targeting where your media dollars will generate the biggest return. We run statistical reports and present our finding so that your program is as dynamic, vibrant and changing as the web itself.

• Keyword development and buying
• Dynamic online ad placement positioned for maximum click-through rate
• Social networking with Blogs, LinkedIn, Facebook, Technorati etc.
• Intelligent mobile marketing via cell phones and PDAs
• Strategic integration of your marketing campaign on Google, MSN, Yahoo and vertical market search engines
• Continuous monitoring and analyzing of keywords, banner and click-through performance
• Post-buy generation reports